Is SEO Going Dead in future Really?

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innovative web art

Going deeper into the matter and tracing it a little in history, the recent updates by Google have forced majority of webmasters to change their SEO strategy. A handful of experts have even pointed out that SEO will have no meaning in coming future; but, webmasters have been listening to this ever since the birth of

search engine optimization

. Many of the webmasters, upon the starting of SEO, stated that it doesn t have much of a future and will die very soon, but they have been proved wrong, and SEO is still flourishing.

Well, seeing from the trends in the past, and the fact that SEO has survived three major updates by Google namely Florida, Panda, and Penguin in years 2003, 2011, and 2012 respectively SEO has nothing to fear, at least for now. Well, truly speaking, there is nothing solid we can predict here, because it all depends on the search engine giant Google. One thing is for sure that if Google has been keeping the high-quality content and relevancy on the top priority, SEO got to play a major role, because when any webmaster publishes content, they take care of the quality of the content along with relevancy. Of course, the ones who are going to suffer (and punished by Google, we suppose) are the ones using non-unique (plagiarized), low-quality, and spun content.

Going in line with the topic, everyone has a different perspective. While web designers say that SEO is poisoning the web, they are using it by adding links to their site from clients sites. We would not consider hate baiters in this category, as they have been found to use public relations and spam content largely. Bloggers, on the other hand, well most of them, believe that SEO still has a lot of life left, at least till the time Google devices something that is absolutely anti-SEO!

Listening to freelance columnists perspective, they consider content to be the ultimate and true king, and believe that there is nothing like SEO and it doesn t play any role, even if it exists. There is another category of people with yet another perspective on future of SEO the social media gurus these have nothing much to say but dance on the beat of their own mantra social is the future! There are many other type of people who have their say like white hat SEO professionals, black hat SEO professionals, AdWords gurus, online marketers, public relations gurus, and last but not the least the people who availed SEO services (and paid for it, heavily)! Well, the last category is huge and does have a lot of clients who do not know much about SEO. Now, what happens when you do not know about anything and purchase it just because it is hot in the market? It is a fail! An epic fail! This is what has happened with the last category; they have misunderstood the true meaning and benefit of SEO and have suffered loss. They could have instead invested this amount pouring in quality content into their ventures.

Anyhow, again we reiterate that nothing solid can be said at this time as to what is the future of SEO. One thing we can say, at the present time, loudly and clearly that it is not dead yet. Search engine optimization, still has a lot of life left and is there to stay for quite some time (no idea how much). Trends from history will definitely support this statement, as the future of SEO was seen as bleak even at the time of its origin, but it has come a long way and has eventually evolved.

As Google keeps on changing its strategies and algorithms and keeps on bringing new updates, it is sure that webmasters SEO strategies will change, but will never die. One thing is for sure that the ones who use black hat SEO techniques, plagiarized (and spun) content are the ones going to be the biggest losers, because it will be very difficult for them to find place in initial pages of Google (or any search engine) anyhow!

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